EVENT TALKS: THE SCIENCE OF EVENTS BY EVENTBRITE & BANTER

Wednesday, June 29, 2016 - 18:00 to 20:00
Free - Please Register
Paccar Theatre

This event is part of an event-themed talk series hosted by Eventbrite that will run for the rest of 2016 and is co-produced with Banter.

Did you know that the colour pink can have a soothing effect on your attendees, that blue has been shown to be calming, and red can help make a crowd go wild? Or that it takes about 600 tweets to trend in Ireland?

These are just some of the interesting facts we uncovered when we examined the science of events, to help you understand how you can optimise your next project.  At Eventbrite we’re constantly looking for knowledge we can share with events organisers to help them sell out their events.

We’re delighted to invite you to a free event we’re hosting at Science Gallery Dublin on the evening of June 29th, where we’ll explore the findings from our research into how science can improve your events. We’ll begin with a complimentary drinks reception followed by a panel discussion hosted by Irish Times journalist Jim Carroll.  Our panel features Beatrice Whelan, Kenneth McKenzie, and Shaun O'Boyle.


Beatrice Whelan is a social media and content strategist and Global Content Manager for social media and events at Sage. She has worked on social media for Sage for several high profile events including Sage Summit, Dreamforce and Web Summit. Beatrice was co-organiser of the Blog Awards Ireland in 2012 and 2013. She also serves on the board of the Irish Internet Association. Her book, Trending. The Complete Guide to Social Media for Eventswill be available on Amazon from June 1st. For more information visit www.socialmediaforevents.com. 

Kenneth McKenzie is Strategic Planning Director with Target McConnells, where he leads and co-builds advertising and marketing strategies for clients across telcos, financial services, food & drink, and healthcare. He is a trained social psychologist, and has held academic posts in UCD and Trinity College Dublin. His specialism is drilling down into the messy business of how people make decisions in the real world. 

Shaun O'Boyle is a scientist and science communicator. He is the Research Coordinator at Science Gallery and the Trinity Biomedical Sciences Institute at Trinity College Dublin. Previously, he was the Events Officer at Science Gallery, and has produced TEDxDublin at the Bord Gais Energy Theatre. He is a co-founder of Dublin Maker, and co-founder of producing collective Maurice & Shaun, who produced the BAI-funded documentary You Are Here for Newstalk, which also featured in Dublin's Festival of Curiosity. Shaun has produced reports for BBC Radio Four, and was the producer of Futureproof, Newstalk's weekly science programme from 2010 to 2013. In 2012, Futureproof won the PPI Radio Award for Specialist Speech Programme. He also presents the Science Gallery podcast. Shaun has a PhD in Developmental Biology and a degree in Physiology from NUI Galway. He also worked as a postdoctoral researcher at University College Dublin.