Fauxgram
It’s easy to fake yourself online, 2016
Addict Aide (FR)
Louise Delage arrived on Instagram on 1st August, 2016. Within a few months she had garnered 16,000 followers and 50,000 likes. Her photos included glamorous selfies, boat trips and fancy dinners. However, something her followers didn’t spot was that almost every photo contained alcohol. In fact, it was all a campaign by Addict Aide to highlight that sometimes the persona we portray on social media can be hiding a dark secret.