COMPANION CAT
By JOY FOR ALL (US)
2015
The Companion Cat looks, feels and sounds like a real cat, but they don’t require any special care or feeding. Developed as a health and wellness product for aging adults, the cats respond to petting, hugging and motion much like real ones.
BIO
In 2015, an innovation team was formed at Hasbro and given the unique challenge of leveraging the toy company’s assets in new markets. They decided to focus on the health and wellness space, fueled by the belief that there was a void of products that bring fun and play to the older adult market. They launched their companion pet cats in December 2015, with the companion pet pup following in 2016. In May 2017, the Joy for All leadership team left Hasbro and founded Ageless Innovation.