Professional Sharing

Yosuke Ushigome (UK/JP)

Professional Sharing

Life in a Perfect Sharing Economy, 2014

Professional Sharing aims to encourage audiences to look at the true nature of a ‘sharing economy’ and discuss the possible future of this hype. At the centre of the project is a ‘Professional Sharer’, a person who lives by the means of sharing. He inhabits the hypothetical world of a perfect 'Sharing Economy'. In a world of the perfect 'Sharing Economy', each 'Sharer' is an investor, dealing with the value of their own assets, assets which are constantly fluctuating, driven by the forces of the economy. Decisions are made as to who to share with, what to share, when to share, where to share, how much to share, the worth of belongings, and of the human body itself, all constantly changing with every millisecond that passes. The accompanying documentary film depicts their occupational lifestyle, interaction, and sometimes conflict with the larger society, a society which can, and occasionally can’t, accept the demands of his profession.

About Yosuke
I’m a Designer at takram London and an Associate at Superflux. Graduating from Design Interactions at Royal College of Art in 2013, my practice has the aim of creating a space for discussions on our futures which are increasingly shaped by technology and geopolitics. Projects range from visualising future scenarios, to developing and prototyping interactive systems, and to commissioned artwork. My work has been exhibited at the Museum of Modern Art Tokyo Bunny Smash exhibition, 21_21 DESIGN SIGHT FAB MIND exhibition, Ars Electronica Centre Poetry of Motion exhibition, MoMA’s online curatorial experiment DESIGN AND VIOLENCE, and more.


How did you get started lifelogging/analysing data?
My first experience of lifelogging was of personal accounting on a notebook when I was a child. The balance between the regular allowance from parents and the expense for toys and sweets was the first data I ever analysed. The act of lifelogging itself has been in operation in my life since then, but it is only recently that I started sharing data with others, including friends and corporations, using my iPhone and Withings weight scale.

Why do you find lifelogging so interesting?
As the personal accounting above, I think any daily activity to know more about yourself is a form of lifelogging. It only interests me when the data derived from the log is shared with others and becomes the matter of politics - ownership and authorship of data. For me, lifelogging is to gauge the distance between myself and increasingly-invading, data-hungry corporations.

How do people in your life react when they discover the extent of your lifelogging?
I'm only logging the data to the extent at which an iPhone can do. So people aren’t surprised to hear how much I'm lifelogging. But people get intimidated when they know how much an iPhone is lifelogging me.

What's your favourite time of day and why?
Morning. Productive.

Do you remember the first electronic device you owned?
Talking toy doll.

What do you want done with your data after you die?
Put in a plant's junk DNA.

Is there about yourself would you absolutely never like tracked?
What I do when drunk.

What insights on your life has tracking your data revealed?
Tracking my daily money transactions has tremendously helped me to organise and plan for the future. On the other hand, tracking my weight daily only helped me realise that the weight of a person doesn't change so dramatically. I believe there is a certain level of complexity at which we can't extract a knowledge from a set of data intuitively, therefore logging and analysing it become insightful. Economical activity is, even in one's personal life, complex enough to be worth being logged and analysed, and there'll be a lot more activities being included in this domain.

What websites, magazines or other resources inspire, confound, amuse or irritate you? It track your all social activities, and give you a unified score. The more you're liked, the higher your score gets. Where this service intimidates me is the possibility that people (and now internet bots) can be evaluated with the score and even monetised based on their ‘social’ activities.

What is your go-to piece of tech or software for lifelogging?
iPhone, also interested in getting Withings Activité Pop.

We're creating a speculative timeline of the possible future of lifelogging. We're asking everyone to make one prediction for a future date. What's yours? Feel free to think big!
By 2030, people will be able to tell the early symptoms of dementia from the lifelong log of their brain activity so that they can decide how they want to spend the last stage of their life.


Created for Exhibition THE FAB MIND: Hints of the Future in a Shifting World at 21_21 DESIGN SIGHT, 2014-2015.