BY I WEIGH

United Kingdom 2019

Activist, Actress and Founder of I Weigh, Jameela Jamil started the @i_weigh Instagram account in March 2018 in a response to the way that women are valued in popular culture. She encouraged people to weigh themselves through their accomplishments and values rather than their physical appearance. I Weigh is about radical inclusivity, so that no one feels alone.

Sum of you invites you to shed what does not serve you and wear your collective being with pride. It acknowledges that you are more than your reflection in a mirror, you are made up of your experiences, your relationships, your thoughts and values. Take a moment of reflection and radical self-acceptance. Write all the things that make you you on the mirror and share with #IWeigh to join a growing community shredding beauty ideals and building a path towards self care. What do you weigh?

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SUM OF YOU