GENETICS GYM
BY ADAM PEACOCK
United Kingdom 2017
WOULD YOU MODIFY YOUR GENES?
Imagine you could change the colour of your eyes, be more intelligent or perhaps lessen your likelihood of getting cancer. With continued breakthroughs in genetic technology development we already have the ability to design much of our bodies and cognitive dispositions, but ethical legislation currently puts limits on this. Genetics Gym imagines a scenario in which these ethical boundaries become grey-areas and asks how and why we might change ourselves if we had the ability to do so? Why do we strive to be anything other than who we currently are? This is a project about philosophy, ethnicity, genetics, cognitive science, artificial intelligence and consumer psychology. The five vector line illustrations depict how the cognitive hard wiring of the human brain might interact with socio-political theories of consumption, leading to consumption choice – or the desire to be different or ‘better’ than you currently are.
ABOUT
Adam Peacock is a post-disciplinary artist, designer and consultant specialising in exploring the twenty-first century technology integrated human. Founder of The Validation Junky, a lens on how technology is changing who we aspire to become though brands and products, Adam is a Lecturer of Design Strategy and Future Related Design at the London College of Fashion. He was recently awarded the 2016 Design Residency of London College of Fashion, the 2015 Design Residency at the Visible Futures Lab at the School of Visual Arts in NYC.
CONNECT
Website: adampeacock.co.uk
Instagram: @adam__peacock
Twitter: @adampeacock_
VIDEOS
Product Innovation Apparel Milan, Challenges of designing in the future, October 2018